We offer intensive, one-day or half-day workshops where you will learn research and marketing skills that are in demand by many employers across the nation. The skills that you develop will enhance your value to your current employer while business owners or managers will learn how to improve the productivity of their workforce. Following is our 2017 summer schedule of classes, payment options, and more detail about the quality of instruction, the training facilities, and the skills that you will acquire in each workshop. You will receive a certificate of completion for each class that you complete.

2017 Summer Boot Camp Schedule, Registration and Payment Options

Registration Steps: After reviewing the course descriptions and schedule, the first step once you have decided which workshop you want to attend is to click on the “Add to Cart” button for the workshop that you selected, which takes you to Paypal where you can pay the fee by credit or debit card. If you want to add another workshop while you are in Paypal, just click on the “Continue shopping” link and you will return to this page to add other workshops. The second step is to register for the workshops that you selected by clicking here.

Principles of Hispanic Marketing, Aug. 8, 9am-4pm, $250

Before investing considerable time and money on a venture that is targeted to Hispanic consumers, a person would be well advised to learn some of the fundamental concepts about marketing and research principles to plan a more successful project. Topics covered will include key marketing steps, defining the target market, developing a positioning strategy, and general marketing tactics to reach the desired segment of Hispanics. Language and cultural issues will also be discussed. Click on “Add to Cart” below to pay by credit or debit card.

Retrieving & Analyzing Census Data, Aug. 10, 9am-noon, $150

Despite an abundance of demographic information, many individuals are not aware or have difficulty retrieving information from the Census Bureau web site. This workshop will introduce participants to basic demographic concepts, steps for retrieving key demographic characteristics for different communities in the U.S., and how to interpret the information. As an exercise, each participant will produce a demographic profile of a defined community. Click on “Add to Cart” below to pay by credit or debit card.

Designing Effective Questionnaires for Hispanic Audiences, August 15, 9am-noon, $150

This workshop is designed for individuals who have some familiarity or experience with designing questionnaires but need more advanced knowledge to improve the quality and response rates from Hispanic populations. You will learn how to avoid common pitfalls in designing questionnaires for Hispanic populations, how to plan a questionnaire to guide its overall logic, how to phrase questions and when to use different types of questions, how to design questionnaires that are compatible with Hispanic cultural nuances, and how to choose the best data collection method to improve Hispanic response rates and data quality. Click on “Add to Cart” below to pay by credit or debit card.

Designing Surveys for Diverse Audiences, August 17, 9am-4pm, $250

This workshop is designed for persons who have responsibility for conducting surveys but have not had sufficient training in the past to understand the various ways in which surveys can be biased with diverse audiences. The workshop topics will include the use of Census data to plan a study, sample design issues, data collection methods and related problems, data analytic issues, and problems related to inferences from survey data. We will review studies that utilize sound practices with multicultural audiences as well as studies with known biases. Click on “Add to Cart” below to pay by credit or debit card.

Designing Statistical Charts, Graphics, Infographics with Excel and Power Point, Aug. 22, 9am-noon, $150

This workshop is designed for individuals who need to produce charts, graphs or infographics from quantitative data. Using Excel and Power Point, you will learn how to take sets of numbers and create colorful displays that communicate effectively to your audience. This workshop requires previous knowledge of basic statistical concepts, Excel or Power Point. Click on “Add to Cart” below to pay by credit or debit card.

Planning & Managing Focus Group Projects, Aug. 24, 9am-4pm, $250.

If you are planning to conduct a focus group project for your organization but have little or no knowledge about the steps or costs involved, you should plan to attend this workshop. In addition to reviewing key steps and costs, you will learn about places to search for focus group facilities and moderators, and problems you are likely to encounter. Click on “Add to Cart” below to pay by credit or debit card.

Retrieving & Analyzing Census Data, Aug. 29, 9am-noon, $150

Principles of Hispanic Marketing, Aug. 31, 9am-4pm, $250

Quality of Instruction and Facilities

Intensive, Small Group Instruction: Class sizes are designed to maximize skill development and interaction with the workshop instructor. Attendees are required to complete exercises in class to reinforce learning of the concepts. Workbooks are also provided that include the lecture slides, exercises and reference materials. Most classes require attendees to bring a laptop with wi-fi capability.

Experienced Presenter: The workshops are conducted by Dr. Edward T. Rincon, who has designed and conducted research studies of diverse audiences over the past 40 years. He has taught Mass Communications Research at The University of North Texas – Denton, Survey Research Methods at UT Dallas, and Statistics and Hispanic Marketing at Southern Methodist University. Dr. Rincon’s book — The Culture of Research — is scheduled for release late Fall of 2017 and addresses the many challenges of conducting multicultural research studies. Click here to view a bio for Dr. Rincon.

Workshop Location: We have a state-of-the-art training room that accommodates up to 50 people and a conference room that accommodates small groups of 10-15 people. Both rooms are equipped with wi-fi capability and audio-video equipment. Our office is located at 6060 N. Central Expressway, Suite 502, Dallas Texas 75206. The building includes a great cafe on the first floor for coffee and lunch breaks. We are also happy to provide workshops at a location of your choice.

Other Course Topics: We will be happy to design a workshop on a topic that is of interest to your organization.

Contact US: If you are interested in planning a workshop for a future date, call us at 214-750-3800 to discuss your training needs.