Dr. Edward T. Rincón, President, has primary responsibility for research design and statistical analysis. He is a research psychologist with a B.S. in Psychology from Southern Methodist University; and an M.A. in School Psychology and Ph.D. in Psychological Quantitative Methods from The University of Texas at Austin. He also received a Master’s Certificate in Geographic Information Systems from The University of Texas at Dallas. He has 45 years of experience working in research organizations, and has conducted numerous studies of general population and multicultural consumers in major U.S. markets. Dr. Rincón has provided expert witness testimony on various issues and addressed key topics on radio, television, newspapers and various public forums. Dr. Rincón has taught Mass Communications Research at The University of North Texas – Denton; Statistics, Hispanic Marketing, Survey Research Methods, and Methods of Research in Public Relations at Southern Methodist University; Survey Analysis at The University of Texas at Dallas; and currently teaches Multicultural Research Methods at The University of Texas at Arlington School of Business. Dr. Rincon is an Associate with the SMU Tower Center for Political Studies and a member of the American Association for Public Opinion Research (AAPOR).