A scientific sample of 500 Latino adults were interviewed by telephone during October 2010. The study included a broad range of key information about Latino consumers, including demographics, socioeconomics, media usage, language usage, shopping preferences, attitudes and lifestyles, health-related behavior, corporate social responsibility, and perceptions of leadership. The geographic focus of the study was the Dallas/Ft. Worth MSA (metropolitan statistical area)
Cost: $4,500. Click here for more detailed information.