Ed, Author at Rincon & Associates LLC

Depending upon the project needs, Rincón & Associates, LLC will ensure that the best talent is available to facilitate the successful completion of a project. Our cadre of professional associates includes moderators who are Hispanic, African-American or Asian, and translators proficient in Spanish, Chinese, Korean, Japanese, and other languages. Following is a description of key members of our multicultural team:

Justin Rudelson, Ph.D., Director of Asian Consulting Division.: Dr. Rudelson is a Psychological Anthropologist and Chinese language expert who earned his B.A. in Asian Studies from Dartmouth College, and his master’s and doctorate degrees in Anthropology from Harvard University focused on China’s Silk Road region. He is currently an Adjunct Professor at SMU, formerly taught Chinese language and Asian Studies at Dartmouth College, and has taught at Tulane, Johns Hopkins, University of Maryland, Beijing University of Posts and Telecommunications, Beijing Normal University, and the Chinese Academy of Sciences. He has provided cultural and strategic analysis to help businesses and organizations better interact, engage and innovate in the United States and in China, Taiwan, Hong Kong, Japan, Central Asia, and Israel. He has envisioned and implemented projects in business, health, education, and agricultural development. Dr. Rudelson has command of such languages as Mandarin, Cantonese, Uyghur, Japanese, Russian, and Hebrew. He also has a working knowledge of French, Spanish, Swedish, Turkish, Kazakh, Uzbek, Farsi, Urdu, and Arabic.

Wenyu Zhao, MBA, Chinese Moderator: Wenyu earned her MBA from Brandeis University International Business School in 2006. She is a native of China and proficient in Mandarin and English. In her professional experience, she has worked as a marketing manager and market researcher for sales and manufacturing companies in the U.S. and China. She is responsible for both qualitative and quantitative studies with Chinese consumers.

Ian Bui, MS, Vietnamese Research Analyst: Ian earned a B.S. in Computer Science from Louisiana State University, and minored in Economics and English. This year, he is completing an M.S. in Systems Engineering and Management with a focus on marketing and innovation. Ian provides linguistic expertise to organizations that target Vietnamese consumers, and works closely with market research and product innovation teams in technology environments. He is a native Vietnamese speaker, born in Saigon, and has translated many literary works from English to Vietnamese. Ian also has extensive experience with Vietnamese media — serving as a regular contributor to Tre Magazine in the DFW area, and hosting the first Vietnamese radio program in Dallas. He is frequently involved in Vietnamese community, youth and civic organizations.

Lisa Gaines McDonald, MBA, African American Moderator and Marketing: Lisa has conducted qualitative research since 1994. Her specialty has been in the areas of communications and messaging testing, consumer package goods, social marketing, healthcare, arts, and new products and services. Over her career she has worked with a broad range of respondents including African Americans, women, the elderly, public officials, tweens, teens, medical professionals and business owners. Prior to moderating Lisa McDonald worked fifteen years in both consumer and health care marketing for such notable companies as General Mills, Inc., The University of Minnesota Hospital and Clinic, Avery Label, Eli Lilly and Company, and TomTec Medical Imaging Systems, Inc.