Author Archives: Ed

Dr. Edward T. Rincón

Dr. Edward T. Rincón, President, has primary responsibility for research design and statistical analysis. He is a research psychologist with a B.S. in Psychology from Southern Methodist University; and an M.A. in School Psychology and Ph.D. in Psychological Quantitative Methods from The University of Texas at Austin. He also received a Master’s Certificate in Geographic Information Systems from The University of Texas at Dallas. He has 45 years of experience working in research organizations, and has conducted numerous studies of general population and multicultural consumers in major U.S. markets. Dr. Rincón has provided expert witness testimony on various issues and addressed key topics on radio, television, newspapers and various public forums. Dr. Rincón has taught Mass Communications Research at The University of North Texas – Denton; Statistics, Hispanic Marketing, Survey Research Methods, and Methods of Research in Public Relations at Southern Methodist University;  Survey Analysis at The University of Texas at Dallas; and currently teaches Multicultural Research Methods at The University of Texas at Arlington School of Business. Dr. Rincon is an Associate with the SMU Tower Center for Political Studies and a member of the American Association for Public Opinion Research (AAPOR).

Presentations to Inform and Persuade
Various topics can be addressed in public and private forums at the local, state-wide, or national level. Presentations are expertly designed and include slide presentations, reading material for participants, and relevant statistical information. Support is also available for presenters seeking statistical or demographic information for inclusion in their presentations.
Some of the topics that have been addressed include the following:
  • Multicultural and Hispanic marketing trends
  • Demographic trends
  • Ethnic media behavior and stereotypes
  • Impact of standardized tests on ethnic minority groups
  • Barriers to healthcare delivery
  • Survey research methods
  • Public opinion polling
  • Religious behavior
  • Measuring multicultural audiences
  • Hispanic philanthropy
  • Dallas/Ft. Worth Latino Consumer Trends
  • Legal issues impacting Latinos
  • Health care attitudes and behavior of multicultural consumers

As shown below, Rincón & Associates has been asked to present to a broad variety of industry organizations in the past:

  • Texas Association of Mexican-American Chambers of Commerce
  • Methodist Dallas Medical Center
  • Dallas Advertising League
  • TNS Worldwide Sales Conference
  • Nationwide Insurance Texas Operations Conference
  • Greater Dallas Chamber of Commerce
  • General Baptist Convention of Texas
  • Texas Bar Association
  • Southwest Food Service Expo
  • American Marketing Association
  • Texas Association of Broadcasters
  • Dallas Bar Association
  • Texas Real Estate Council
  • National Association of Women Business Owners
  • Greater Dallas Planning Council
  • Newspaper Association of America
  • Texas Credit Union League
  • Credit Union Association of Oregon
  • Sonoran Institute
  • National Religious Broadcasters
  • Texas Catholic Press Conference
  • National Association of Minorities in Cable
  • International Council of Shopping Centers

Contact us today to discuss presentation for your next meeting.

The Multicultural Challenge

6 things you should know about research with multicultural audiences.

Innovative Presentations

Technical & marketing skills for staff development.

Broad Experience

 

Various companies have trusted our multicultural expertise.

Innovative Solutions

An iPhone app 7 Serenity™ Multicultural survey response system

DFW: A Unique Market

Learn about Latinos, Asians and African Americans in DFW.

 

 

 

 

 

Unique Capability

We appreciate your taking a few minutes to visit our web site today, and would like to share five important reasons that you should consider Rincon & Associates as your partner for multicultural research.

Reason #1 — Experience: We are not new to the multicultural research industry and bring 30 years of experience in conducting studies for a broad variety of clientele. Just check out our “Experience” section to see the many companies that have trusted us with their multicultural research needs.

Reason #2 — The Right Credentials: We are professionals with advanced degrees in quantitative and qualitative research, statistics, and sampling theory and have taught university coursework in these areas. There is no need for comprises with Rincon & Associates.

Reasons #3 — Recognition: As a review of our presentations, newsroom and publications sections will show, many trade journals and industry publications have quoted our research or perspectives on multicultural trends, while we have also made presentations to a variety of advertising, marketing and research organizations.

Reason #4 — Innovation: We have developed special sampling techniques, a unique multi-modal multilingual method for data collection, and expertise in designing culturally and linguistically relevant questionnaires – all with the goal of improving response rates and ensuring the collection of valid data from multicultural populations.

Reason #5: Owned and operated in the U.S. by multicultural experts: We own and operate our own research facility in Dallas, Texas, which is equipped with a state-of-the-art interviewing center, and staffed by multicultural and multilingual staff. None of the studies that we conduct for our clients is ever out-sourced to a research provider in another country, which can comprise data security and validity. We are also certified as a minority-owned firm, a definite asset for studies that are funded by government agencies.

We are also proud of the following key accomplishments in the multicultural industry:

  • Conducted the first multicultural automotive study for one of the largest automotive manufacturers in the U.S. (2007)
  • Conducted the first multicultural consumer study in Dallas/Ft. Worth (2008)
  • Conducted the first study of U.S. Hispanic audiences that challenged the Nielsen’s Hispanic television ratings (2004) and received extensive national news coverage
  • Introduced the first Hispanic marketing course at the SMU Cox School of Business (2006)
  • Developed the Multi-Modal, Multilingual Method © for evaluating multicultural consumers using three data collection methods and multiple languages.
  • Introduced the first iPhone app that delivers current Census data to users in a simplified format (2010)

Again, thanks for taking the time to review our web site today, and we look forward to the opportunity of addressing your multicultural research needs in the near future.

Edward T. Rincón, Ph.D.
President

Lupita C. Rincón

Lupita C. Rincon, Vice President, has primary responsibility for account management and operations. During her 25 years with Rincón & Associates, LLC, Ms. Rincón has accumulated significant expertise in assuring that all operational aspects of the research projects are conducted with the highest standards. Once a project begins, Ms. Rincón ensures that all departments are coordinated and on-schedule, including the focus group unit, telephone interviewing center, and data processing area. Ms. Rincón also manages all accounts and related financial matters to ensure the congruence between services rendered and billed. Her 20 years of corporate experience in information technology and personnel training is a significant factor in assuring the overall integrity of the research process.

What’s New?

View the DFW Latino Snapshot, which includes current Census data and relevant insights. Adjust settings in YouTube for your device… More

  • A new iPhone app for Census data More
  • Multi-Modal Multilingual Methodology  More
  • The Culture of Research Blog More
  • DFW Latino Trendline Study 2010 More
Dallas/Ft. Worth: A Great Market

In 2009, the Dallas/Ft. Worth metro area was home to 1.8 million Latinos, 315,828 Asians, and 899,720 African Americans — an excellent market to test your multicultural campaigns.

Become A Research Participant

Our Advantage
  • Over 30 years of multicultural research experience
  • All work conducted in-house — no outsourcing
  • Credentialed experts in research and statistical analysis
  • Research support in five languages
Contact Us

Electronic Mail
info@rinconassoc.com

Telephone
214-750-0102

Fax
Send us a fax at 214-750-1015. Please include your name, company name, and telephone number.

Mail
Rincon & Associates
6500 Greenville Avenue, Suite 120
Dallas, TX 75206
U.S.A.

Professional Affiliation
Qualitative Research Consultants Association (QRCA)
Greater Dalllas Hispanic Chamber of Commerce

Certifications by Public Agencies
State of Texas, (HUB certification)
North Texas Regional Certification Agency (Minority-Owned)

Our Location

Populus USA

Populus USA is an iPhone application designed by Rincón & Associates, LLC for users who need instant access to brief snapshots of the U.S. population based on race-ethnicity and income. Populus USA brings the power of the U.S. Census Bureau data to your fingertips by providing easy access to the most recent Census population estimates at five levels of geography for areas with a population of 65,000 or higher. Users will find Populus USA a valuable tool for understanding the race-ethnic makeup of the nation’s communities, especially when access to a computer is limited or when navigating the Census Bureau web site is challenging.

  1. All data is derived from the most credible source of U.S. population data – the U.S. Census Bureau – which conducts the American Community Survey every year.
  2. Since the ACS data is updated annually, our updates will ensure that you will also have the most recent U.S. population estimates available. The 2008 file is currently available on Populus USA, while the 2009 ACS will be added upon availability.
  3. Selected population and income data are provided for the total population and four race-ethnic groups: whites, African Americans, Asians, and Hispanics.
  4. The population and income profiles are available for five geographic levels: U.S., 51 states, 504 metropolitan/micropolitan areas, 802 counties, and 525 cities/places.
  5. A feature allows users to easily email the data tables for later review or printing.
  6. A user guide helps you understand the demographic terminology used in the tables.

 

Populus USA is available for purchase in the App Store for $4.99.

Populus USA is not a product of or affiliated with Populous Holdings, Inc.

Color Maps

Using demographic or statistical information provided by us or your own sources, we can design attractive color maps that vividly illustrate important relationships in high quality colors on paper sizes of 8-1/2″ x 11″ to large formats like 36″ x 72″ suitable for framing and display. Cost by quotation only.

U.S. Census Products

Customized reports of the U.S. population can be produced for various levels of geography, including block groups, census tracts, counties, MSA, ADI, state, and total U.S. The type of information available includes race, Hispanic origin, sex, age, ancestry, education, labor force participation, year of entry of foreign-born, number of households, household size, household income, household language, family composition, and numerous other items. Cost by quotation only

Demographic Reports

The most complete and reliable source of demographic information for the U.S. population continues to be the decennial census by the U.S. Census Bureau. Using information provided from each decennial census, Rincón & Associates can provide a quick response to your targeting needs for all racial/ethnic consumers. These products are available in a variety of formats, including ASCII , Exel and dBASE, printed reports, and color maps.

Dallas/Ft. Worth Latino Trendline Study 2010

A scientific sample of 500 Latino adults were interviewed by telephone during October 2010. The study included a broad range of key information about Latino consumers, including demographics, socioeconomics, media usage, language usage, shopping preferences, attitudes and lifestyles, health-related behavior, corporate social responsibility, and perceptions of leadership. The geographic focus of the study was the Dallas/Ft. Worth MSA (metropolitan statistical area)

Cost: $4,500. Click here for more detailed information.

Health Watch 2009

A scientific sample of 1200 consumers (300 Whites, 300 Hispanics, 300 African-Americans, 300 Asians) are interviewed by telephone. The geographic focus was the Dallas/Ft. Worth/Arlington MSA. The study collects information on awareness and usage of medical facilities, Medicare and Medicaid participation, insurance coverage, barriers to healthcare utilization, sources of healthcare information, and attitudes towards health-related issues.

Cost: $8,500. Click here for more details about the 2009 study.

Dallas/Ft. Worth Multicultural Trendline Study 2008

A scientific sample of 300 white, 600 Hispanic, 300 African American, and 300 Asian adults were interviewed by telephone beginning June 1, 2008. The interviews were conducted in five languages: English, Spanish, Chinese, Korean and Vietnamese. The study included a broad range of key information about multicultural consumers, including demographics, socioeconomics, media usage, language behavior, shopping preferences, and selected attitudes/lifestyles. The geographic focus was the Dallas/Ft. Worth CSA (Consolidated Metropolitan Statistical Area), a nine-county area which includes Dallas, Denton, Collin, Ellis, Kaufman, Rockwall, Tarrant, Johnson, and Parker counties.

Cost: $7,500. Click here for more detailed information on the Dallas/Ft. Worth Multicultural Trendline Study 2010.

Nonprofits

Fourth Partner Foundation, General Baptist Convention of Texas, Catholic Diocese of Dallas, Gaston Oaks Baptist Church, and National Latino Media Coalition.

Education

UNT Center for Spanish-Language Media, Eastfield College, Tyler Junior College, Dallas County Community College, UT Arlington/SMU Immigrant Poll, Dallas ISD, and Educational Testing Service.

Retail

SUPERVALU, The Sherwin-Williams Company, Pizza Hut, Minyard Food Stores, H.E. Butt Grocery Company, Mission Tortillas, Fiesta Mart, FAMSA of Mexico, Hollywood Video, Scotts Lawncare Products, Tosco/Circle K Marketing, Juana Gallo Restaurants, Albertsons, and Quintanilla Furniture.

Government

State Energy Conservation Office, Dallas Water Utilities, Texas Higher Education Coordinating Board, State of Texas Health & Human Services Department, City of Dallas, and North Carolina Library Association.

Legal

Godwin Gruber Law Firm, Texas Against Censorship, Lieberman Research Worldwide, Weinstein & Associates, Trial Psychology Institute, Bob Abbott – Attorney, Brad Lollar – Attorney, Scott Craig – Attorney, David Vereeke – Attorney, and Bishop Payne Williams & Werley LLP.

Advertising and Public Relations

Zahra Design Group, Market Vision, DDB Needham, Kolar Advertising, Dieste Harmel & Partners, Moroch & Associates, Levenson & Hill, Conill Advertising, Berry-Brown Advertising, David Ball & Columbato/Ad Americas, Siboney USA, WING Latino, Temerlin-McClain, Hill & Knowlton Advertising, EnviroMedia, Burson-Marstellar Public Relations, and Read-Poland Public Relations.

Sports

Texas Rangers, FC Dallas.

Entertainment

Dallas Zoo, Hispanic Book Club, Fiesta Texas, Texas Lottery, Texas Historical Commission

Political Behavior

Pete Sessions for Congress Campaign, Zan Holmes Mayoral Campaign, Public Broadcasting Consortium Latino Poll 2000

Health Care

UT Southwestern Medical School, Baylor Health Care System, Parkland Health & Hospital System, Children’s Medical Center Dallas, Methodist Medical Center, Texas Health Resources, AmeriGroup Corporation, The Medicine Shoppe International, Kaiser-Permanente, ORC Macro (Center for Disease Control), and Key-Whitman Eye Center.

Electronic and Print Media

Idearc Media, ABC, CBS, KERA Dallas, Hispanic Magazine, Dallas Morning News (Al Dia), WFAA-TV, Ft. Worth Star-Telegram (Diario La Estrella), El Sol de Texas, Paddock Publications (Reflejos), Atlanta Journal Constitution (Mundo Hispánico), and The Palm Beach Post (La Palma).

Transportation

DFW International Airport, American Airlines, Mexicana Airlines, PACE Transit (Chicago), and Dallas Area Rapid Transit.

High Technology/Telecommunications

Texas Instruments, Verizon Information Services, SBC Communications, US West, and AT&T Wireless.

Banking and Financial Services

Vision Prepaid, Comerica Bank, Bank One, Texas Credit Union League, Oregon Credit Union League, Bank One, Texaco Credit Union, Carrus Financial, Texas Guaranteed Student Loan Corporation, The Associates, Old American Insurance Services, Western Union, UBS Paine Webber, Consumer Credit Counseling Services, and Deloitte & Touche.

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Sampling Statistician

Surveys that require complex sample designs and weighting are easily accommodated by our sampling statistician, Dr. Bodhini Jarasuriya, who received her advanced training in survey sampling at Texas A & M University. Her experience includes large-scale government surveys as well as commercial projects.

Graphics Designer

Research studies increasingly require attractive, clearly designed data collection instruments and exhibits that will elicit unambiguous responses from participants in these studies, especially when the study is complex and also includes linguistically and culturally diverse populations.  Through his creative talents and training, Damion Selmon ensures that Rincón & Associates, LLC meets these demands by providing expertly designed survey instruments for large-scale surveys and preparation of exhibits for qualitative research studies. His talents have also been instrumental in creating graphic designs for corporate presentations, re-branding the company’s corporate identity, logo design for iPhone applications, and other supportive tasks. Damion has a Bachelor of Arts in Arts & Technology, and ten years of graphics experience.