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Staff
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Dr.
Edward T. Rincón, President, has primary
responsibility for research design
and statistical analysis. He is
a research psychologist with a
B.S. in Psychology from Southern
Methodist University and an M.A.
and Ph.D. in Quantitative Methods
from The University of Texas at
Austin. He has 30 years of experience
working in research organizations,
and has conducted numerous studies
of general population and ethnic
consumers in major U.S. markets.
Dr. Rincón has provided
expert witness testimony on various
issues and addressed key topics
on radio, television, newspapers
and various public forums. Dr.
Rincón currently teaches
Mass Communications Research at
The University of North Texas
- Denton. At Southern Methodist
University, he has taught courses
on Statistics, Methods of Research
in Public Relations, Survey Research
Methods, and Hispanic Marketing.
In addition, he also taught Survey
Analysis at The University of
Texas at Dallas. |
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Lupita
C. Rincón, Vice-President,
has primary responsibility for
account management and operations.
During her 25 years with Rincón
& Associates, Ms. Rincón
has accumulated significant expertise
in assuring that all operational
aspects of the research projects
are conducted with the highest
standards. Once a project begins,
Ms. Rincón ensures that
all departments are coordinated
and on-schedule, including the
focus group unit, telephone interviewing
center, and data processing area.
Ms. Rincón also manages
all accounts and related financial
matters to ensure the congruence
between services rendered and
billed. Her 20 years of corporate
experience in information technology
and personnel training is a significant
factor in assuring the overall
integrity of the research process. |
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Telephone
Center and Field Supervisors: Our supervisors
are bilingual and have many
years of experience monitoring
research studies according to
client specifications. Supervisors
closely monitor the interviewers,
manage the distribution of random
samples, and oversee the coding
and editing process.
Interviewing
Staff: All interviewers at Rincón & Associates
are bilingual (English and Spanish),
while a selected group of interviewers
are trained to conduct interviews
in such Asian languages as Chinese,
Korean, and Vietnamese. All interviewers
are required to take both general
and project specific training
classes. Interviewers are trained
to conduct different types of
interviews, including at-home,
store intercepts, in-depth, and
telephone surveys.
Professional
Associates: Depending upon the project needs, Rincón
& Associates will ensure
that the best talent is available
to facilitate the successful
completion of a project. Our
cadre of professional associates
includes moderators who are
Hispanic, African-American or
Asian, and translators proficient
in Spanish, Chinese, Korean,
Japanese, and other languages.
Sampling
Statistician: Surveys that
require complex sample designs
and weighting are easily accommodated
by our sampling statistician,
Dr. Bodhini Jarasuriya, who
received her advanced training
in survey sampling at Texas
A & M University. Her experience
includes large-scale government
surveys as well as commercial
projects.
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